Accounts Receivable Turnover
The accounts receivable turnover is an activity ratio which calculates the number of times a business collects its credit sales over the average accounts receivable, which is calculated by (beginning AR + ending AR) / 2. It measures the efficiency of a business at collecting its credit sales. A high value of accounts receivable if preferred, as a low figure indicates difficulty in collecting outstanding credit sales. However a very high level may indicate that looser credit may be able to generate more sales.